April 2018


Young children often imagine all sorts of scary monsters hiding in furniture making it difficult for them to fall asleep. IKEA, a brand that believes children are the most important people in the world, introduces Tittut. Tittut is a mobile app that will help spark children's imagination to overcome these fears. By providing a tool to further express children's imagination, IKEA turned their fearful nights to a playful bedtime experience.

Advertising School: School of Visual Arts, USA
Creative Directors: James Kuczynski, Bryan Barnes
Art Directors: Woo Jae Yoon, Hyei Min Park, Yerin Kim
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