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The Umbrella

Agency Network: 
Published/Aired: 
July 2018
IKEA: The Umbrella
IKEA Digital Ad - The Umbrella

Description

At the World Cup Final Vladimir Putin was the only one under umbrella and his VIP guests alongside him were left under the pouring rain. So IKEA said that sells umbrellas which can cover more than one person.

Digital advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.

Caption

There is always space for more than one person under our KNALLA umbrellas.

Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Director Copywriter: Georgi Zlatkov
Art Director: Nedyalko Ivanov - Necho
Account Director: Jana Dakovska
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redikki's picture

Great ad, reacting to a global event quickly and efficiently and with great humour.

redikki
Activity Score 2
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