The shelves that Instagram shifted

Agency Network: 
July 2015
IKEA:  The shelves that Instagram shifted
IKEA Digital Ad -  The shelves that Instagram shifted


Digital advertisement created by Lowe, Australia for IKEA, within the category: House, Garden.

Advertising Agency: 303Lowe, Perth, Australia
Executive Creative Director: Richard Berney
Creatives: Joe Hawkins, Scott Pritchett, Dan Robinson
Business Director: Kelly-Anne Davis
Business Coordinator: Bethany Thompson
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helvet.lang's picture

Considering the likely overwhelming use of the #IKEA, i wonder if this set of pictures was actually visible for a long time...
Or maybe they kept on reposting them...

Activity Score 180
Copywriter at FRANZ&RENÉ |

-just my opinion-

damnson's picture

I don't think it was visible or that it worked, but I like the "method" the chose...

Activity Score 11517
Copywriter |

An axe murderer of ads.

helvet.lang's picture

Indeed, the theorical meccanism is quite nice. Was just questionning the reality.

Activity Score 180
Copywriter at FRANZ&RENÉ |

-just my opinion-

halaby87's picture

Very ikea specific

Activity Score 10498
Marketing Manager |


kleenex's picture

yeah, but not bad though.

Activity Score 58777
Web Designer/Developer
fauxjebus's picture

The problem with this idea is that the IKEA hashtag is way too popular and this would be totally buried within a minute or two, so these images would all just show up in people's feeds and look like ikea was spamming. I would bet they lost followers on this idea if they did it.

Activity Score 501
Art Director at Trigger
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