The Mysterious Passenger

Agency Network: 
Published/Aired: 
April 2011

Description

If you drive the Mysterious Passenger to IKEA, he will make you win 1000€ to spend at IKEA.
Play on http://www.covoiturage.ikea.fr, the French IKEA's Carpool service, and try to take him in your car.

Digital advertisement created by La Chose, France for IKEA, within the category: House, Garden.

Advertising Agency: La Chose, Paris, France
Creative Director: Pascal Grégoire
Art Director: Guillaume Ganty
Copywriter: Victor Sidoroff
Agency Producers: Maeva Caron, Nicolas Buisset
Production Company: Hush
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Highest Rated

sirvan's picture

A little dangerous, but probably effective :)

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Mick001's picture

Excellent! Superbe idée!

Mick001
Activity Score 144
CEO of "Exclusive Group"
mickaelkrikorian's picture

cool idea!

mickaelkrikorian
Activity Score 3
Copywriter at la chose
sirvan's picture

A little dangerous, but probably effective :)

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

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