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Retail therapy

Agency Network: 
Published/Aired: 
December 2016

Description

We simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you googled your problem, you found an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that our products are inspired by your life, for real. So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, IKEA can come to the rescue. Or at least put a smile on your face, while you keep googling for an answer. The project launched in Sweden a couple of weeks ago, and got a lot of positive media attention from all major news media in Sweden.

Digital advertisement created by Åkestam Holst, Sweden for IKEA, within the category: Retail Services.

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Highest Rated

halaby87's picture

so simple and cool

halaby87
Activity Score 10468
kleenex's picture

haha... Did this increase sales by a ton though??

kleenex
Activity Score 58407
Web Designer/Developer
halaby87's picture

so simple and cool

halaby87
Activity Score 10468
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