PAX it! The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop.
Digital advertisement created by Grabarz & Partner, Germany for IKEA, within the category: House, Garden.
Chief Creative Officer: Ralf Heuel
Group Creative Director: Diana Sukopp
Creative Directors: Thomas Fritze, Stefan Geschke
Art Directors: Thomas Fritze, Christian El Asmar
Copywriters: Stefan Geschke, Sonja Sonner
Account Managers: Dominique Bremer, Anna Bollien