Campaign that inspired people to think about things they already owned before buying new stuff. It also featured tips on how to take care of, repair, up-cycle and donate unused things.
Digital advertisement created by Must Be Loud, Poland for IKEA, within the category: Retail Services.
Creative Director: Mateusz Ksiazek
Strategy Director: Marta Samsonov
Art Directors: Urban Godlewski, Jacek Dyga
Photographer: Marta Wiktoria Słyz
Additional credits: Maciek Walachowski, Ola Szempruch, 422Post, Glosno
Client: Agata Czachorska, Gustaw Jakubowski