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Masterpiece

Agency Network: 
Published/Aired: 
October 2018
IKEA Digital Ad - Masterpiece

Description

A 1.4 million dollars Banksy painting destroyed itself minutes after being sold. One day later IKEA published this ad for a rug that can be your piece of art for much less cash.

Digital advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.

Caption

You don't have to bid for a RORKAR rug.

Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Director: Georgi Zlatkov
Art Director: Iva Konstantinova
Graphic Designer: Ivelina Yamalieva
Copywriters: Doroteya Slavchova, Stoyko Kavaldzhiev
Account Director: Jana Dakovska
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Highest Rated

kleenex's picture

Not impressed at all.

kleenex
Activity Score 55139
Web Designer/Developer
kleenex's picture

Not impressed at all.

kleenex
Activity Score 55139
Web Designer/Developer
Nike Diesel's picture

Makes absolutely no sense to me.

Nike Diesel
Activity Score 13714
Art Director
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