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Forts at Home

Agency Network: 
Published/Aired: 
May 2020
IKEA: Forts at Home
IKEA: Forts at Home
IKEA: Forts at Home
IKEA: Forts at Home
IKEA: Forts at Home
IKEA: Forts at Home
IKEA Digital Ad - Forts at Home
IKEA Digital Ad - Forts at Home
IKEA Digital Ad - Forts at Home
IKEA Digital Ad - Forts at Home
IKEA Digital Ad - Forts at Home
IKEA Digital Ad - Forts at Home

Description

IKEA Russia proposed to recreate playhouses from childhood using IKEA products and easy-to-follow instruction.
The idea was developed by Instinct creative agency. The collection includes six different types of houses, among which are: classic WIGWÅM, traditional CÅMPINGTENT, unexpected CÅVE, massive FÖRTRESS, large CÅSTLE, and cozy HÖUSE. IKEA Russia invites Internet users to upload the photo of their playhouses with the special hashtag.

Digital advertisement created by Instinct, Russia for IKEA, within the categories: House, Garden, Public Interest, NGO, Retail Services.

Advertising Agency: Instinct, Russia
Creative directors: Roman Firainer, Yaroslav Orlov
Creative groupheads: Antonina Pirogova, Evgeny Golovan
Creative designer: Elena Kravchenko
Client service director: Marina Vershinina
Group account director: Irina Gornova
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