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Facebook Billygram

Agency Network: 
Published/Aired: 
April 2010
IKEA:  Facebook Billygram
IKEA Digital Ad -  Facebook Billygram

Description

IKEA is celebrating 30 years of BILLY. And that’s a hell of a long time for a piece of furniture. The idea: Content changes – BILLY stays the same. Therefore we developed something special: a Facebook App called BILLYGRAM. Users were able to post animated messages written with BILLY storage racks on each other’s walls.

Digital advertisement created by Ogilvy, Germany for IKEA, within the category: House, Garden.

Advertising Agency: Ogilvy&Mather Frankfurt, Germany
Executive Creative Director: Michael Kutschinski
Creative Directors: Dr. Ulf Schmidt, Uwe Jakob
Copywriter: Marcus Pfeiffer
Art Director: Daniel Schweinzer
Motion Design: Klaus Martin Michaelis
Account Manager: Frank Apel
Flash Animators: Valentina Kusmin, Jens Steffen, Sebastian Hilbert
Typography: Daniel Schweinzer, Tanja Oppel
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Highest Rated

ek kanya's picture

the idea is fun, though I wonder who will do it.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

capywriter's picture

another fun idea by O&M Frankfurt, nice!

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

Is it? I doubt if anyone has the time for these silly things

Guest
Guest's picture

are there any other fun ideas from O&M Frankfurt?

Guest
Guest's picture

Nice!

Guest
ek kanya's picture

the idea is fun, though I wonder who will do it.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Guest's picture

Done by ADCE (Art Directors Club Europe) on Annual 2006 Cover.

Guest
tytpol's picture

Yeah yeah yeah... And ADCE was done by ADCNA...

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

tytpol's picture

Too much branding.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Bianconiglio's picture

Why do I have to write a message with Billy? Where is the fun? Do you think Billy is pussy?

Bianconiglio
Activity Score 406
Copywriter
hero china's picture

good~~~~~

hero china
Activity Score 99
Art Director at beijing lintas
Guest's picture

ever since that car typography won Cannes gran prix everybody is doing it.

Guest
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