Cristiano

Agency Network: 
Published/Aired: 
June 2021
IKEA: Cristiano
IKEA Digital Ad - Cristiano

Description

When football's biggest star Cristiano Ronaldo told the world to "Drink water" instead of Coca-Cola, he did it with a plastic bottle. So IKEA renamed its bestselling reusable bottle Cristiano to help the world drink water, sustainably.

Digital advertisement created by Rethink, Canada for IKEA, within the categories: House, Garden, Retail Services.

Advertising Agency: Rethink, Montreal, Canada
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