Come into the closet

Agency Network: 
August 2011
IKEA:  Come into the closet
IKEA Digital Ad -  Come into the closet



F&B invites you to play around inside IKEA's music-driven closet. Though it's currently all in Swedish, Forsman & Bodenfor's innovative site for its continuing campaign for native furnishing operation IKEA is still visually pleasing and audio-friendly enough for anyone in the world to enjoy. A sequel of sorts to its original "Come into the Closet" campaign from two years ago, F&B's latest site for the IKEA brand is essentially controlled by sound and music via mouse and keyboard. Hit the Enter or Spacebar key and enjoy the twittering motions of the rooms' guests with the drum machine link and bust out your own tune or upload MP3s from your files to create the soundtrack of home life. There are five different rooms to fiddle around in, and if you have a microphone connected, you can also shout or make any kind of sound and the characters on the website will move around to those sounds accordingly.

Digital advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Advertising Agency: Forsman & Bodenfors, Sweden
Web Director: Mathias Appelblad
Copywriter: Fredrik Jansson
Art Director: Anders Eklind
Designers: Anton Robsarve, Christoffer Persson
Agency Producer: Peter Gaudiano, Charlotte Most, Asa Jansson
Production Company: Chamdin/Stohr, Kokokaka
Director: Amir Chamdin
Director of Photography: Gosta Reiland
Music: Dead Mono
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mellowart's picture

cool one ...

Activity Score 36
Art Director
sirvan's picture

Kooky, but ultimately distracting from the products.

Activity Score 29856


"I love some things, and don't love some other things."

atb2005's picture

It's fun only in the beginning, the first 2 minutes. Then it becomes boring and repetitive as well as distracting (like Sirvan said).

Activity Score 13547
Tio Patinhas's picture

Did you try to play yourself, it's very fun too.

I think it was very well done and very trendy. I like it a lot.

Tio Patinhas
Activity Score 98
Art Director at Imaginarium |

Ad or die.

Lazarus's picture


Activity Score 1537
Creative Director
jackblack's picture

Not bad. Something interesting.

Activity Score 2366
Art Director
Eva Råberg's picture

Could be good to know that this site is a couple of years old.

Eva Råberg
Activity Score 2
DBB's picture

this is a great site, couldn't believe its from 2008!
+ the "come into the closet" song is awesome.

Activity Score 1216
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