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Condensed Milk for the Army

Campaign
Agency Network: 
Published/Aired: 
October 2018
Ichnya: Condensed Milk for the Army
Ichnya Digital Ad - Condensed Milk for the Army

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Description

Ichnia is a city where the well-known condensed milk is produced. In autumn 2018 Ichnya was stirred up by a series of explosions in military warehouses. Associations with the brand became a nightmare. There were rumours that the plant was destroyed. It was necessary to restore the truth about the brand and to tell everyone that the plant works as before. We made the packaging of condensed milk a carrier of the idea: despite all the terrible events, Ichnya does not give up and continues to believe in the Ukrainian army. A limited batch of сraft "Combat Сondensed Milk" was developed. Six cans with the image of the combat arms together formed a panorama of full-scale combat operations. 100 such kits were distributed to leading media, bloggers and opinion leaders. Within 72 hours "Combat Condensed Milk" received 52 publications in top Ukrainian and Russian media and social networks. The total coverage of the project is 10069941 contacts.

Digital advertisement created by Tabasco, Ukraine for Ichnya, within the category: Food.

Advertising Agency: TABASCO creative agency, Kyiv, Ukraine
PR-Manager: Tatyana Belova
PR-Manager: Sofia Kasianenko
Account Manager: Natalia Zayko
Account Director: Elena Lapshova
Head Of Digital: Yevgenia Ruban
Copywriter: Anna Pronicheva
Art Director: Svetlana Gorovenko
Creative Director: Alexander Smirnov
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