iPark app

Agency Network: 
October 2011


Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience. It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small. In addition, with the hectic urban lifestyle often people forget where they parked their cars. We decided to help Hyundai drivers park their cars and remember where they parked it. The app. also helps drivers find the nearest Hyundai service centers.

How it works: Stand with your car mirror parallel to the bumper of the car close to you. Take a picture of the license plate of the car further away from you. Match the square on your screen to the license plate in the photo you took. Confirm the match and find out if your car fits in or not. You can share your location on facebook. After parking you can save the spot so you easily find your car later. Looking for a service center? No worries. Hyundai iPark app locates the center that is nearest to you. Basically, Hyundai iPark is your personal parking assistant.

Digital advertisement created by Y&R, Israel for Hyundai, within the category: Automotive.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Tzur Golan
Executive Interactive Directors: Sagi Blumberg, Roy Cohen
Executive Client Director: Adam Polachek
Art Directors: Dan Kashani, Adva Alon
Copywriter: Nadav Raviv
Supervisors: Alon Segal, Merav Greenshtein
Account Manager: Gadi Margulian
Production Company: Pitchipoy Animation Productions
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Highest Rated

Temple's picture

Completely useless. And... taking a photo of the car plates in front of you? You wouldn't really want to do this.

Activity Score 11339
Creative Director
Temple's picture

Completely useless. And... taking a photo of the car plates in front of you? You wouldn't really want to do this.

Activity Score 11339
Creative Director
Nike Diesel's picture

My thoughts exactly.

Nike Diesel
Activity Score 13708
Art Director
sambuca's picture

omg.... no 1 time waster...

Activity Score 1066
Art Director at tolingo GmbH
Blashyrkh's picture

this is.... madness

Activity Score 32890
Art Director
Nuntype's picture

Useful on paper but far, far too longwinded to be practical in real-world situations. What a shame :/

Activity Score 71
bate_palmas's picture


Besides for which, a lot of cars are coming out with this technology now. It's losing its USPness

Activity Score 1479
gioborde's picture

Reaaallyyyy?, an app for mayor morons who have no sense of proportion, By the time u finish using it, someone whose not so stupid comes along and takes it away!!.

Activity Score 1385
Art Director at LEO BURNETT |


atilas lob's picture

C'mon guys, do you think people have that much time to play around just for parking?
I think we all need to make life easier. This app for me fails completely.

Nice illustration though.

atilas lob
Activity Score 66
Graphic Designer at Paper Communications
brandlover's picture

By the way Micra does it from its computer with Parking Slot Measurement, without using an iPhone or making a traffic block with shooting car plates.

Activity Score 175
stitchy's picture

why dont u spend more time learning how to park!!!

Activity Score 779
creative design
raulbanderas's picture

to many steps just for parking, this does not work for me

Activity Score 357
Glut's picture

@stitchy you´re right

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Yarp's picture

I have a very hard time believing this even works or works well enough to use. I know what they're trying to get at with taking a picture/proportioning of license plates, but the location of your phone when you take a picture can differ depending on arm length, seating position, car position, angle, etc, etc...this makes taking a precise picture nearly impossible. Add in the honking and angry motorists behind you and this app becomes pretty useless.

Activity Score 385
Copywriter at Freelance
Lawson Hembree's picture

This doesn't save time at all. It costs more valuable time...

Lawson Hembree
Activity Score 444
jjf's picture

Idiocy. Can you use your brains to park? just scrolling to the ad and trying to snap the picture will waste enough time to get the towing truck coming for you. Who came up with this idea, gramps?

Activity Score 260
Copywriter at LINs Advertising & Marketing
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