The Friend Challenge

Agency Network: 
August 2019
Huawei: The Friend Challenge
Huawei Digital Ad - The Friend Challenge


CONTEXT: We conducted a campaign with influencers to demonstrate the camera quality of the new Huawei P20 Pro. One of the most important camera features of the Huawei P20 Pro is its quality in dog photography. IDEA: We went to the most important shelters in each country to take pictures of the abandoned dogs with our Huawei P20 Pro, which were published on our Facebook pages and in profiles of dog lover influencers. In this way, we demonstrate the quality of our lenses and help more puppies be adopted.

Digital advertisement created by Dentsu, Mexico for Huawei, within the category: Electronics, Technology.

Advertising Agency: McGarrybowen, México, Mexico
Copywriter: Jimena Barandarian
Art Director: Angeluz
Creative Director: Sam Arriaga
Group Creative Director: Cristobal Bilbao
Dgc: Orlando Montiel
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