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Agency Network: 
Published/Aired: 
December 2009
HSBC:  YouTube Channel
HSBC Digital Ad -  YouTube Channel

Description

Check out the site: http://www.youtube.com.br/hsbc

A reindeer needs to recover a yo-yo that falls within the seekbar of YouTube for Christmas to happen.

Digital advertisement created by Midia, Brazil for HSBC, within the category: Finance.

Advertising Agency: Midia Digital/ JWT, Curitiba, Brazil
Creative Director: Fabio Miraglia/ Juarez Zaleski
Copywriter: Fernando Christo
Art Director: Dagmar Nesi
Production: Open The Door
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Highest Rated

Zimmer's picture

The most important is how the campaign operates, videos are full interactive with the platform, using maximum of resources offered by Youtube.

Our bigger challenge as advertiser, is drain every possibility of each channel, communicating with the target, same way that they speak.

Zimmer
Activity Score 3
Creative Director at Midia Digital
morse's picture

Doesn't fell like HSBC for me. It's cute though.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

overmaster's picture

I liked the story of Christmas, the reindeer is fun, this "websitevideo" is very creative.

overmaster
Activity Score 11
Art Director
Zimmer's picture

The most important is how the campaign operates, videos are full interactive with the platform, using maximum of resources offered by Youtube.

Our bigger challenge as advertiser, is drain every possibility of each channel, communicating with the target, same way that they speak.

Zimmer
Activity Score 3
Creative Director at Midia Digital
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