It is an online game Called “Freshers’ Fortune” aimed at new university starters. Have a go of it here: https://freshersfortune.hsbc.co.uk/
Reminiscent of Sonic and Mario, but with a bearded and backpack wearing student, the game is based on the classic side scrolling computer game where the object is to collect coins.
Digital advertisement created by JWT, United Kingdom for HSBC, within the category: Finance.
Executive Creative Director: Russell Ramsey
Creatives: Jo Kibria, Devon Wood
Project Director: Julian Poole
Project Managers: Anna Henderson, Ian Hughes
Account Director: Patrick Netherton, Sophie Christiansen
Planners: Pierre-Henry Briec, Dan Cameron, Eleanor Metcalf
Digital Production Company: MediaMonks
Producer: Nathan VanderByl
Director: Patricio Berrio Lobos
Digital Project Manager: Javier Sancho
Animation: Arjan Dekker
Programmer: Mark Knol
Lead Design: Pablo Cuello