Million ruble delicate wash

Agency Network: 
February 2016


To show that Hotpoint Natis washing machine is perfect for delicate washing, we decided to wash the thing you really care of — a million rubles in cash.

Digital advertisement created by Friends, Russia for Hotpoint, within the category: Electronics, Technology.

Advertising Agency: Friends, Moscow, Russia
Creative Directors: Denis Eliseev, Arina Avdeeva
Account manager: Anna Giers
Creative: Nikita Shipov
Art Director: Alexander Bayartaev
Copywriter: Alexander Boyko-Babiy
Digital Producer: Peter Fomichev
Video Producer: Alya Lugovaya
Video Production: Bakehouse Production
Director / Director of Photography: Konstantin Korobkin
Marketing Communications Manager: Anna Vlasova
PR&Digital Marketing Communications Manager: Anna Sergienko
Brand Specialist / ATL and Promo: Inna Shkuro
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kleenex's picture

Crazy idea that worked.

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