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Hotel Booked in Freefall

Agency Network: 
Published/Aired: 
September 2011

Description

Digital advertisement created by Y&R, United States for Hotels.com, within the category: Transport.

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Director / Art Director: Richard Fischer
Associate Creative Director / Copywriter: Evan Thompson
Producer: Kara Pierce
Director of Digital: Matt Witt
Head of Production: Brian Smego
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tracyzhang's picture

sick!

tracyzhang
Activity Score 133
sergeo_syd's picture

Not so sure about this promo stunt. Al least it is not an easy/chap one to do and copy.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

kleenex's picture

I agree...

kleenex
Activity Score 58645
Web Designer/Developer
morse's picture

It's cool!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Norremark's picture

Fun and action packed way to show how fast and easy you can make your reservations, very lateral i like it

Norremark
Activity Score 77
atb2005's picture

I highly doubt in reality it is THAT fast. Don't know about easy. Anyway. He must have taken a sheet while doing it.

atb2005
Activity Score 13557
Temple's picture

Interesting stunt.

Temple
Activity Score 11341
Creative Director
Glut's picture

this is the worst thing i´ve seen here lately

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Taylormade's picture

I predict this will at least get shortlisted at some big shows. It's a fun and memorable product demo that will get noticed. Great work.

Taylormade
Activity Score 408
nicholas-sean's picture

This is completely ridiculous and unrealistic. I'd like to think that people are smarter than that. Jumping 10,000 ft. above the ground makes it pretty hard for your phone to receive service, let alone 3G for booking a hotel. Even if you did...would it be that fast? Get real.

nicholas-sean
Activity Score 9
Copywriter at Copywriter/ Designer
devvyj's picture

This is so awesome! I loved the video, it's new and daring, it stands out. It's also consistent with the message, after all, we could all use a broader abstract view when it comes to the ads of today.

devvyj
Activity Score 3
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