Hotel Booked in Freefall

Agency Network: 
September 2011


Digital advertisement created by Y&R, United States for, within the category: Transport.

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Director / Art Director: Richard Fischer
Associate Creative Director / Copywriter: Evan Thompson
Producer: Kara Pierce
Director of Digital: Matt Witt
Head of Production: Brian Smego
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tracyzhang's picture


Activity Score 133
sergeo_syd's picture

Not so sure about this promo stunt. Al least it is not an easy/chap one to do and copy.

Activity Score 595
Production Manager at | - Film Production Management

kleenex's picture

I agree...

Activity Score 58777
Web Designer/Developer
morse's picture

It's cool!

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Norremark's picture

Fun and action packed way to show how fast and easy you can make your reservations, very lateral i like it

Activity Score 77
atb2005's picture

I highly doubt in reality it is THAT fast. Don't know about easy. Anyway. He must have taken a sheet while doing it.

Activity Score 13547
Temple's picture

Interesting stunt.

Activity Score 11339
Creative Director
Glut's picture

this is the worst thing i´ve seen here lately

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Taylormade's picture

I predict this will at least get shortlisted at some big shows. It's a fun and memorable product demo that will get noticed. Great work.

Activity Score 406
nicholas-sean's picture

This is completely ridiculous and unrealistic. I'd like to think that people are smarter than that. Jumping 10,000 ft. above the ground makes it pretty hard for your phone to receive service, let alone 3G for booking a hotel. Even if you did...would it be that fast? Get real.

Activity Score 9
Copywriter at Copywriter/ Designer
devvyj's picture

This is so awesome! I loved the video, it's new and daring, it stands out. It's also consistent with the message, after all, we could all use a broader abstract view when it comes to the ads of today.

Activity Score 3
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