Dad & Papa

Campaign
Agency Network: 
Published/Aired: 
March 2014

Also From This Campaign 2

Description

Digital advertisement created by Droga5, United States for Honey Maid, within the category: Food.

Advertising Agency: Droga5, USA
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Producers: Bill Berg, Tanya Stephens
Senior Copywriter: Nathan Lennon
Senior Art Director: David Gibson
Executive Producer: John Marias
Production Company: Brainwash Films
DoP: Carlos Veron
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Head of Brand Strategy: Ted Florea
Brand Planning Director: Matthew Springate
Group Communications Strategy Dir.: Colleen Leddy
Communications Strategist: William de Lannoy
Log in to post comments
kleenex's picture

Why???

kleenex
Activity Score 58777
Web Designer/Developer
Sacrilegend's picture

To spark conversation, obviously. To show a different, more current viewpoint of the "typical" family. There will be those who are stuck in the past — those who will ask this sort of question, and make comments like "No, it isn't."

The point is, the world is changing. And if we're to be heartless money vampires for a moment, so is the buying power, and who we need to talk to. Change or disappear.

Sacrilegend
Activity Score 3394
Copywriter
puppacareaga's picture

No, isn't.

puppacareaga
Activity Score 24
Planner at Prana Estudio Creativo |

Puppa Careaga

Advertisement
Featured Content

Latest Collections

Advertisement