Last Halloween, fans created Honda-inspired Jack-o’-Lanterns and posted them on Honda’s Facebook wall. The response was so overwhelming that the “True Love Can Be Scary” gallery was created. This year, in the latest instalment of the Honda Loves You Back campaign, Honda created custom, hand-carved pumpkins featuring the faces of fans who posted Honda-themed pumpkin photos last year. Partnering with Maniac Pumpkin Carvers, we were able to produce an extraordinary likeness, and love our fans back in the unusual and unexpected ways they have come to know.
Digital advertisement created by RPA, United States for Honda, within the category: Automotive.
Advertising Agency: RPA, Santa Monica, USA
Executive Creative Director: Joe Baratelli
Group Creative Director: Jason Sperling
Associate Creative Director / Copywriter: J Barbush
Art Director: Brian Farkas
Copywriter: Tylynne McCauley
Producer: Allison Kahan
Pumpkin carvers: Maniac Pumpkin Carvers