Ways to get into a sports car

Agency Network: 
Published/Aired: 
March 2015

Description

Nori-setsu, or riding instructions, proposes creative ways to get into a sports car. The video stars former gymnasts who acrobatically twist and turn into the car. Another scene shows them jumping into the car from 2 meters 20 centimeters high. The athletes can be seen jumping into a mock-up of the S660.

Digital advertisement created by Dentsu, Japan for Honda, within the category: Automotive.

Advertising Agency: Dentsu, Japan
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halaby87's picture

Long

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

@minas_mars's picture

Three jumps and then getting into the car would have been enough.

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

I was not IMPRESSED. The real car only shows up at the end.

kleenex
Activity Score 58791
Web Designer/Developer
N17's picture

weird.

N17
Activity Score 475
Creative Director
oalawadhi's picture

I didn't got the idea of play gymnastic with small car, Honda could do more better ad than this, much over of doing movements, its take it to long ad with no understanding why. in my opinion you have to show as the opinions of this new car better than how you can jumping on it. i like the why of how getting new idea but its not for this ad. keep it up.

oalawadhi
Activity Score 34
ASU
Arkadiusz's picture

Maybe it works for the Japanese, but not for me. Not at all.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

0hwyzaw3's picture

Seemingly off-topic and refreshing. Great.

0hwyzaw3
Activity Score 2
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