Off the Grid

Agency Network: 
Published/Aired: 
December 2011
Honda:  Off the Grid
Honda Digital Ad -  Off the Grid

Description

URL: http://www.youtube.com/hondacivicUK

Production Company- Partizan
Director- Michael Geoghegan
Producers- Louise Gagen, Darren Goldberg

Digital advertisement created by Wieden + Kennedy, United Kingdom for Honda, within the category: Automotive.

Advertising Agency: Wieden + Kennedy, London, UK
Creatives: Lisa Jelliffe, Kirsten Rutherford
Agency Producer: Matthew Ellingham, Anna Smith
Digital Producer: Kieran Weir
Creative Directors: Chris Groom, Sam Heath
Interactive Creative Director: Gavin Gordon-Rogers
Designer: Jon Harris
Executive Creative Directors: Tony Davidson, Kim Papworth
Account Team: Vicki Sales, Paulo Salomao, Joe Thomson
Project Manager: Marc D'Abreo
Community Manager: Matt Simpson
Planner: Kevin Chesters
Music: Human
360º Filming: TTX
D.O.P: Jon Boyce
Technical Advisor: Andrew Yardley
360º Player: yellowBird
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Highest Rated

Wordfruit's picture

The first part:

I think the idea is good. I also think the idea of choosing to click to go on is good -- to explore.

But for me the video didn't really build the sense of wonder as much as it might have.

And I think it would work better if each part / location was a logical progression from the other, but with something unexpected. So when you get there you can see how situation B came from situation A, but before you clicked to go to situation B, you wouldn't have been able to predict that thing. Wouldn't that be closer to an idea you're communicating in the video?

Second part (exploring the car):

I only looked at this bit very briefly. In that brief time, it didn't draw me into the design process of honda engineers, or into 'wonder' -- and the creative do-something-with-your-cursor thing didn't really do much for me either.

But the idea, I think, is good.

Wordfruit
Activity Score 1023
andylefty's picture

Very charming.
Feels glitchy on my browser.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

nice idea. very slow on chrome though..

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture

i guess it your internet connection.
works fine.

nice "video" but don't know how it sells the car...

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Wordfruit's picture

The first part:

I think the idea is good. I also think the idea of choosing to click to go on is good -- to explore.

But for me the video didn't really build the sense of wonder as much as it might have.

And I think it would work better if each part / location was a logical progression from the other, but with something unexpected. So when you get there you can see how situation B came from situation A, but before you clicked to go to situation B, you wouldn't have been able to predict that thing. Wouldn't that be closer to an idea you're communicating in the video?

Second part (exploring the car):

I only looked at this bit very briefly. In that brief time, it didn't draw me into the design process of honda engineers, or into 'wonder' -- and the creative do-something-with-your-cursor thing didn't really do much for me either.

But the idea, I think, is good.

Wordfruit
Activity Score 1023
sirvan's picture

Very, very slow on all browsers.

Shame. Seems very "Myst".

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

mockingbird's picture

nice idea!

mockingbird
Activity Score 238
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