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Agency Network: 
Published/Aired: 
March 2017

Description

We were asked to create a unique content to bring awarness about a school during the enrolment period. The environment offered to students is quite unique as the Valais is a region surrounded by the Alps moutains. To attract young people that are fond of outdoor activities, we had the idea to show an original way to go to school. In a few days, the video hit more than 750000 (original video + repost by MinuteBuzz) views with zero media investment, which is quite something for a 8 millions inhabitants country!

Digital advertisement created by Franz & René, Switzerland for Hes-so Valais Wallis, within the category: Education.

Advertising Agency: franz & rené, Bern, Switzerland
Creative Director: Yoann Cosson
Art Director: Marco De Albuquerque
Copywriter: Yoann Cosson
Director: Jules Guarneri
Skier: Laurent de Martin
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Highest Rated

kleenex's picture

Loved the effort.

kleenex
Activity Score 58797
Web Designer/Developer
toomuchflystyles's picture

I'll bet enrollment is at a record high this year. Nice film

toomuchflystyles
Activity Score 159
Copywriter at Publicis, Toronto
kleenex's picture

Loved the effort.

kleenex
Activity Score 58797
Web Designer/Developer
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