August 2014


Hermès celebrates the Tie Break. Not a sweat, blood and tears moment but a handy app to help you take a break from the harsh realities of office, airport or public transport. Or even a diversion during a seminar or a dull date. Available on Apple or Android. Pull on the tie and the let the game begin.

The application features seven "breaks:" Animated GIFs, Video Arcade Games, Funny Phrases, True / False Stories, Comics, Young Actor Videos, and The Gifhangers. Additionally, it houses several modules that allow users to discover the newest collections and patterns, learn "how to knot" your tie and the savoir-faire of the men's silk universe. Users can then post the results of their personal experiences on Instagram, Pinterest, Twitter and Facebook.

Additionally, for the SS15 collection, a corresponding tie has been created called Tie Break. This particular tie has a QR bar code on the back that can be scanned with an Apple and Android smartphone device. Once scanned, it will then take the user straight to the Tie Break app.

Advertising Agency: Buzzman, Paris, France
Creative Director: Georges Mohammed-Cherif
General Manager: Thomas Granger
Associate Director: Julien Levilain
Account Managers: Pierre Guengant, Pauline Bouvet
Social Media Manager: Julien Scaglione
Strategic Planning: Fanny Camus-Tournier
Digital Producers: Laurent Marcus, Lara Jane Lelièvre
Digital Production: We are Anonymous
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kleenex's picture

interesting concept.

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