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Speed lessons by Novac Djokovic The slice

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On http://www.speedlessons.com HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons".

Daniel Eberle)

Digital advertisement created by Aimaq Rapp Stolle, Germany for Head, within the category: Recreation, Leisure.

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Guest's picture

And that is exactly why I never buy anything from Head. But at the same time... I feel sorry for the brand. I think even rivals feel embarrassingly uncomfortable watching this. (Harsh, I know, I'm hungover...)

Guest
Audrius Kubrik's picture

Djokovic is 4th and the bloke who actually is 3rd is using Head, too.

Audrius Kubrik
Activity Score 828
Vilnius
capywriter's picture

superb voice over

capywriter
Activity Score 5513
Copywriter at Freelance
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