Novak Djokovic vs. Tennis Machine

Agency Network: 
April 2010


Campaign site:

Currently ranked second worldwide, Novak Djokovic is also considered to be one of the sportís great entertainers. With Novak in mind, Aimaq & Stolle have developed an extraordinary experiment involving racquets and balls ñ one that offers a completely new take on what people are used to seeing when it comes to tennis. Not only does the film bring extra emotion to the HEAD brand and its slogan ìThe Power Of Youî, it also has succeeded in becoming a topic of conversation within an extremely short frame of time, both on video portals such as YouTube and tennis blogs the world overdeoportalen wie YouTube und Tennis Blogs im Worldwide Web.

Production Company:

Digital advertisement created by Aimaq & Stolle, Germany for Head, within the category: Recreation, Leisure.

Advertising Agency: Aimaq & Stolle, Berlin, Germany
Executive Creative Director: André Aimaq
Head of Strategy: Alexander Jordan
Creative Director: Jan Lucas, Marc Wientzek
Creatives: Djamilla Rabenstein, Christian Schuck, Mario Nussbaumer
Account-Team: Nina Albrecht, MarÈn Echtermeyer, Alexander Hebeler
Technical Producer: Daniel Kettmann
Director: AndrÈ Aimaq
DoP: Mathias Schˆningh
Production Design: Michael Fuchs
Styling: Lisa Michalik
Editor: Bo Ismono
VFX: The Mill
Visual Effects Director: Adam Grint
VFX Producer: Cat Scott / Miles Petit
Music: Advertunes, Hamburg
Sound Design: Loft Studios Berlin, David Arnold
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Highest Rated

Hiperion's picture


Activity Score 3138
Creative Director at zinkproject Valencia
monsieurange's picture

hahahahaha, excelent! :D

Activity Score 520
Creative Director
Alusta's picture

Great work.

Djokovic is always entertaining.

Activity Score 52
Ameya's picture

This is totally erratic.. but then again, it's Novak Djokovic's idea!

Activity Score 42
Graduate / London
Hiperion's picture


Activity Score 3138
Creative Director at zinkproject Valencia
Pushkaraj Shirke's picture

naaaicceee :)
but this continum machine thing is getting too done now.
so pls stop at this one.

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

scataudo's picture

Jeff and Lars are known as Big Cook and Little Cook here in England - it's a kids' TV show!

Activity Score 6
Graphic Designer
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