Hail the Villain website

Agency Network: 
April 2010


Creativity and technology collide in the latest web project out of RUNE Entertainment and GRAND Creative, as rock act Hail the Villain go online to promote their forthcoming release, Population: Declining

Set in the repressive Metal City, is the first chapter in a story where everything is not as it seems. As the city’s residents go about their daily lives, Villains, imposters from the Dead Dimension, are roaming their streets undetected, feeding on the innocent as they plan for world domination.

The website opens with family man and steel factory worker Drake Carter ending his affair with seductive co-worker Thea Landa, sparking a chain of events that leads to Drake's murder at the hands of his former lover and secret Villain as she moves to claim his soul for herself.

Freezing time in that brutal and savage moment, the website allows users to navigate through the scene to unlock character back-stories, clues, downloads and to participate in the story by becoming Villains and sharing messages with the band.

The concept for the website grew out of a series of sketches the band had created as a rough draft for a comic book inspired by the sounds of their new album, Population: Declining. Developing the site's narrative in conjunction with partnering company Rune, GRAND set out to design a website with a difference, building a range of engaging features to plug into and enhance a story crafted to showcase the band’s music.

Original Story & Character Development By: RUNE Entertainment & Hail the Villain

Digital advertisement created by Grand, United States for Hail the Villain, within the category: Recreation, Leisure.

Interactive Studio: Grand, USA
Creative Director: Luke Canning
Technical Director: Matthew Quinn
Flash Developers: Stuart Evans, Tony Pilger
Software Developer: Joel Kronenberg
Interactive Designer: Luke Canning
Graffiti: Flying Fortress, 6:10
Production Studio: RUNE Entertainment
Director: Paul Wollenzien
Producer: Nancy Nor
Story: Peter Nalli, Paul Wollenzien
Copywriters: Peter Nalli, Graham Perkins
3D Artists: Ricardo Gomez, Javier Castellanos, Tim Dormady, Martin Krol, David Young, Matt Pierce, Aaron Barr and Clayton Manson-Hing
2D Artists: Matthew Lau, Peter Nalli, Kay Huang, Trevor Spencer
Animation: Rob Gennings, Javier Castellanos
Sound Design: Mike Headford
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Wordnerd's picture

That site is f****ing sweet! great atmosphere and the music fits perfectly

Activity Score 6692
alexander_bickov's picture

Well done

Activity Score 3281
justinbeeler's picture

Very nice!

Activity Score 8
Mo' Better Marketing
Marlus Lau's picture

The site is absolutely awesome!! The songs too!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
franktrana's picture


Activity Score 99
Art Director at HK Advertisingbureau |

Molecule's picture

good idea

Activity Score 435
morse's picture

Looks like a lot of fun.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

monchebeat's picture

Brilliant !

Activity Score 114
Creative Director |


Hanekam's picture

What is villain about creating a website? Stealing time away from the insecure pack?

Activity Score 4
kurtberengeiger's picture

All hail the team \m/

Activity Score 7327
Guest's picture

Hella awesome

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