Schnowser, Chiwawa, Shitsu, people often search for pure breed dogs on the internet like this. That’s why Güd, an exclusive online dog food brand, transformed misspelled dog breeds names on Google into rescue dogs ads.
In partnership with the NGO “Clube dos Vira-Latas”, we lauched “Rescue Dogz”. Created by J. Walter Thompson Brazil, the campaign takes advantage of the so common misspelling of pure-breed dogs names while searching on Google. Every time someone searches misspelling the name of the breed, "Rescue Dogz" names a mutt dog under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the dog’s page in the campaign website (https://rescuedogz.us/), giving the pet a chance to be seen and adopted.
Digital advertisement created by JWT, Brazil for güd, within the category: Pets.
Chief Executive Officer / Chief Creative Officer: Ricardo John
Executive Creatie Directors: Rodrigo Da Matta, Cassio Moron
Art Director: Mica Moran
Copywriter: Rafael Miessi
Illustrator: Alex Marks, Dandara Hahn, Mica Moran
Photographer: Regis Fernandez
Motion Graphics: Marcus Prado
NGO credits: Claudia Demarchi, Clube dos Vira-Latas