Matthew McConaughey teamed up with Roy Spence, Co-Founder and Chairman of GSD&M, again on a new PSA called "War With A Virus," which launched this week. McConaughey is the narrator, co-writer and co-creator of the PSA, which promotes isolation and safety amid the coronavirus pandemic. The campaign urges people to stay home, and explains that doing so will continue to help prevent hospitals from being overwhelmed, and gives scientists time to find what's needed to create a vaccine. The PSA will be running across broadcast nationally and on social.
Digital advertisement created by GSD&M, United States for GSD&M, within the categories: Agency Self-Promo, Public Interest, NGO.
Creative Directors: Roy Spence, Matthew McConaughey
Directors: Roy Spence, Matthew McConaughey
Producer/Editor: Spencer Gilliam
Color: Joe Malina
Sound Mixer: Dusty Albertz / TBD Post
Music Composer: David Swensen
Music House: Marmoset
Track is “Under The Ocean” by Hidden State