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Agency Network: 
Published/Aired: 
June 2015

Description

Dads across the world are in a constant battle for their children’s time and attention. With Father’s Day approaching, many kids would rather spend the day in their rooms, or their basements, faces glued to their phones, tablets, and laptops, with dad nowhere to be found. But this Father’s Day will be different, thanks to TieFi.

TieFi, developed by Toronto advertising agency Grip Limited, is a wearable WiFi hotspot that captures a home’s WiFi network and limits the strength and range of the signal to just over 10 feet. The hotspot, which is built into the customary Father’s Day gift of a tie, can then only be accessed by users within that 10 foot radius.

“Technology, ironically, has made us more disconnected”, David Chiavegato, a founding partner at Grip Limited, explained. “We’ve found a way to use cutting edge techn that will actually require your kids to be in the same room as you”.

Rather than a Kickstarter or mass production approach, TieFi’s plans and code have been open sourced at TieFi.ca. This, according to Grip Limited, is to allow the largest number of dads possible to enjoy their children’s company this Father’s Day. “They simply need to follow the assembly and programming instructions featured on the site to be able to spend time with their kids”, said Chiavegato. “Or, you know, just play a game of catch. Or just speak to them. I guess that would work too”, he added.

Digital advertisement created by Grip Limited, Canada for Grip Limited, within the category: Agency Self-Promo.

Advertising Agency: Grip Limited, Canada
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Highest Rated

Liviu's picture

such a bad idea... this Father’s Day just let down tablets and smartphones and simply talk. You know? Communicate through speech not facebook..

Liviu
Activity Score 4401
Liviu's picture

such a bad idea... this Father’s Day just let down tablets and smartphones and simply talk. You know? Communicate through speech not facebook..

Liviu
Activity Score 4401
halaby87's picture

So they just want him for the wifi !!

halaby87
Activity Score 10472
Marketing Manager |

M.Halaby

cwriter79's picture

So, this is a joke, right?

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
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