Going Grey

Agency Network: 
January 2013
Grey:  Going Grey
Grey Digital Ad -  Going Grey


Grey Group Japan’s office has unfortunately been known for its complex accessibility. So we have made it our mission to help first-time visitors navigate and learn their way towards the Grey office in an entertaining manner – result: Interactive Access Map Movie centered on a love story, called “Going Grey”. A man from New York, unfamiliar with the streets of Japan, embarks on a journey from Ebisu station to meet his girlfriend at Grey office. The user needs to guide him through the streets and alleys, by using the keyboard arrow keys to direct his movements. His girlfriend’s playful hints appear as she talks to him over the phone. If he gets lost along the way, something happens to inform him. Users learn the way like a game. As they play, information around the area also appear on the screen. And hints of the route are also hidden in the linked Facebook and Googlemap. So will he be able to find the way? …


Web Director: Jun Ino, FORMES Inc.
Technical Director: Ryotaro Nakano, FORMES Inc.
Flash: Yausuyuki Asano, FORMES Inc.

Digital advertisement created by Grey, Japan for Grey, within the category: Agency Self-Promo.

Advertising Agency: Grey Group Japan
Creative Director: Yasuhito Imai
Art Directors: Mitsunori Yamazaki, Shinmei Yamamoto, Taichi Tsunoda
Film Produced, Directed & Edited by: Yasuyuki Kubota
Cinematography: Sebastian Mayer
VFX Producer: Yuta Sato, Amana Group
VFX Offline Director: Kimihiro Yanahara, Amana Group
VFX Editors: Shinya Nakagawa, Satoshi Ono, Hiromitsu Chiba, Junichi Fujita, Teru Nakajima
Dance: Kaoruco & Lou Dancers Dancers
Kimono & Styling: Yu Yamashita
Hair Styling: Yoshihiro Kitano, Naoko Tomita
Styling: Hiroko Tsurumi
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