The new Rainbow Warrior

Agency Network: 
February 2011
Greenpeace:  The new Rainbow Warrior
Greenpeace Digital Ad -  The new Rainbow Warrior



The Earth needs a new Warrior: it needs You. Greenpeace International launched a website created by DDB Paris, where friends, supporters and those on the look-out for an original gift that says "lets save the planet together" can purchase a piece of the new Rainbow Warrior. A unique 3d design allows visitors to explore all areas of the ship. There are thousands of items for sale - everything from shower heads to scuba gear, knives and forks to zodiac boats. Shoppers will be rewarded with a certificate of purchase and can have their name added to a dedication wall on the real Rainbow Warrior, currently in construction in Germany. The site also includes the architectural plans for the boat and allows visitors to follow construction live via a webcam installed at the shipyard.

Digital advertisement created by DDB, France for Greenpeace, within the category: Public Interest, NGO.

Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Digital Producer: Julien Leguyader
Technical director: Ulysse Loreaux
Account Supervisors: Paul Ducre, Xavier Mendiola
Prod Company: Les 84 / Make me pulse
Sound Production: Panarama
3D modelisation: Virtek
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sirvan's picture

Damn. Fabulous!

Activity Score 29754


"I love some things, and don't love some other things."

Draper's picture


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