Turning a city’s toxic name into a symbol of biodiversity.
Earlier this year, the Canadian city of Asbestos asked the public for help to find a new name and Greenpeace Canada took them at their word. "After Asbestos" aims to persuade the city to change its name for one of the region's many endangered species, to quite literally put biodiversity on the map.
Digital advertisement created by Rethink, Canada for Greenpeace, within the category: Public Interest, NGO.
National Creative Direction: Chris Staples, Ian Grais
Creative Direction: Xavier Blais, Maxime Sauté
Art Direction: Edouard Coune
Copywriting: Raph Côté, Jon Mandell
Production: Marie-Pière Poulin
Account Services: Mélanie Châteauneuf
Editor: Stephen Parker
Digital Production: Todd Harrison