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Emoji-to-Donate Campaign

Agency Network: 
Published/Aired: 
January 2019
Greater Vancouver Food Bank: Emoji-to-Donate Campaign
Greater Vancouver Food Bank: Emoji-to-Donate Campaign
Greater Vancouver Food Bank: Emoji-to-Donate Campaign
Greater Vancouver Food Bank: Emoji-to-Donate Campaign
Greater Vancouver Food Bank: Emoji-to-Donate Campaign
Greater Vancouver Food Bank: Emoji-to-Donate Campaign
Greater Vancouver Food Bank: Emoji-to-Donate Campaign
Greater Vancouver Food Bank Digital Ad - Emoji-to-Donate Campaign
Greater Vancouver Food Bank Digital Ad - Emoji-to-Donate Campaign
Greater Vancouver Food Bank Digital Ad - Emoji-to-Donate Campaign
Greater Vancouver Food Bank Digital Ad - Emoji-to-Donate Campaign
Greater Vancouver Food Bank Digital Ad - Emoji-to-Donate Campaign
Greater Vancouver Food Bank Digital Ad - Emoji-to-Donate Campaign
Greater Vancouver Food Bank Digital Ad - Emoji-to-Donate Campaign

Description

Canada’s first emoji-to-donate campaign using the eggplant and peach—the world’s sexiest produce—to help raise funds for healthy foods for their members. For every $1 donated, they can purchase almost $3 of fresh, high quality food and produce, making a small donation go a long way. They hope that the campaign will raise awareness and donations to feed those in need.

Digital advertisement created by Rethink, Canada for Greater Vancouver Food Bank, within the category: Public Interest, NGO.

Advertising Agency: Rethink, Canada
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Niklas Hultquist's picture

I like the sexting angle! We made a school project close to yours once: https://vimeo.com/120417584

Niklas Hultquist
Activity Score 4
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