With government stay home mandates temporarily closing salons across the country, and the continuing uncertainty surrounding COVID-19, Great Clips, the world’s largest hair salon brand, wanted to show its support to stylists everywhere by rallying customers to join them in supporting the Professional Beauty Association's COVID-19 Relief Fund. We created a video celebrating #stayhomehair in homage to our missed stylists, while also driving awareness of / encouraging contribution to PBA’s COVID-19 Relief Fund.
Digital advertisement created by Hunt Adkins, United States for Great Clips, within the categories: Beauty, Professional Services, Public Interest, NGO.
Executive Creative Director: Shanna Apitz
Associate Creative Director / Copywriter: Sarah Kearin
Art Director / Designer: Emma Dahlgren
Editor / Visual Specialist: Dustin Edle
Account Director: Brennan Foster
Account Manager: Gracie Rouse