Children with cancer can't wait

Agency Network: 
Published/Aired: 
May 2010

Description

GRAACC offers free treatment to children with cancer. And promotes a traditional 10K Run to raise funds. In 2010, GRAACC advertised the event using a buffer loading animation at video websites. In Brazil, people often wait a few minutes to watch a video. The idea: while they waited for the video, they watched GRAACC’s loading instead of the traditional one. 6 million users were impacted in the first week of the campaign.

Digital advertisement created by Ogilvy, Brazil for GRAACC, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Directors: Angela Bassichetti, Reinaldo Cesar
Copywriters: Flávio Tamashiro, Nathalie Lourenço
Art Directors: Fernando Passos, Octavio Longatti
Illustrator: Eduardo Tachima
Account: Ana Mahfuz Motion
Designer Supervisor: Rubens Angelo
Motion Designer: Thiago Bancaro
Project Manager: Carolina Coelho
Media: Daniela Machado
IT Development Supervisor: Juscelino Vieira
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Highest Rated

decreative's picture

THIS IS REALLY PRACTICAL. Very Good Idea.

decreative
Activity Score 102
Graphic Designer at TONIC Communications LLC
cef's picture

its a good idea. its so better than pre video ads.

cef
Activity Score 547
Copywriter
Guest's picture

Done by the youtube team in cannes 2009. but every good idea that helps children with cancer is a great idea.
good job !

Guest
Guest's picture

Can you tell us more about the YouTube Team idea? I didn't see it, but it sounds interesting.

Guest
decreative's picture

THIS IS REALLY PRACTICAL. Very Good Idea.

decreative
Activity Score 102
Graphic Designer at TONIC Communications LLC
Guest's picture

love the idea.

Guest
ambareesha's picture

rare idea. effective usage.

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

j2mango's picture

i love this concept

j2mango
Activity Score 534
Other
Guest's picture

i love the idea... very powerful!!!

Guest
Guest's picture

i love the idea

Guest
Guest's picture

very good

Guest
Guest's picture

wonderful

Guest
Libor Oubrecht's picture

I love the idea - based on the real fact, surprising...

Libor Oubrecht
Activity Score 309
Copywriter
Guest's picture

Hello,we area disparate married couple having 2 babies(both girls)- one is 9 years old and one is 7 years old.Both are very intelligent and love to go to school.The sad situation in which God put me and my wife is that the small girl has a very severe brain tumor (4,3 cm),the girl was born with it. The doctors told us that for the operation we need 20.000 dollars- this money is an amount that we unfortunately can't afford.My salary is just 100 dollars.We are disparate and my wife suffer of panic attacks.We need financial help for giving to our child the chance and the hope of a new life.We are watching her growing and we are afraid that tomorrow will be taken from us.
Thank you very much!

For Donations :
Name: ROHIT RANA
BANK OF INDIA
Account No. : 605710310000239
Swift code: BKIDINBBKRT
Dwarka,New Delhi 110075
India

Guest
globalad's picture

ivan??? HOAX... above!

globalad
Activity Score 43
Creative Director
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