ADVERTISING

Google

Blue Coordinates

School: Miami Ad School

Description

8 months after Hurricane Maria, Puerto Ricans are still using blue tarps as temporary rooftops. These blue tarps are even visible from Google Maps' satellite view. To restore Puerto Rican homes Google Maps will turn into a donation platform for hurricane victims. Donors will select a home they want to help, choose a chosen sum, and receive updates as homes are rebuilt. Once all homes are repaired Google will update their satellite view of Puerto Rico.

This student campaign titled 'Blue Coordinates' was published in United States in June, 2018. It was created for the brand: Google, by ad school: Miami Ad School. This Digital medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 5 years ago.

Credits

Advertising School: Miami Ad School, New York, USA
Art Director: Lorenzo Della Giovanna
Copywriters: Jason Saimpy, Christopher Cassella

ADVERTISING

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