Advertisement
Agency Network: 
Published/Aired: 
May 2016

Description

The campaign is based on the idea that a little goodness can lead to greatness. To bring the idea to life, random people on the street were asked to take the first step of learning a musical instrument by learning a single note. Those interactions were filmed – the successes and the failures – and edited into a video that turned a little goodness into the embodiment of greatness – a classical symphony. With the help of 100 participants, 23 different musical instruments, and one courageous teacher, part of Offenbach’s “Orpheus in the Underworld” was created.

Digital advertisement created by BBDO, United States for goodnessknows, within the category: Confectionery, Snacks.

Advertising Agency: BBDO, San Francisco, USA
Executive Creative Directors: Matt Miller, Steve Rutter
Creative Directors: Gregg Nelson, Page Kishiyama
Art Director: George Thorman
Copywriter: Jared Johnsen
Executive Producer: Louise Doherty
Senior Account Director: Elana Shea
Account Director: James Campbell
Account Supervisor: Weina Cai
Account Executive: Divya Reddy
Group Strategy Director: Mary FlorCruz
Production Company: Helo Productions
Director: Jeff Tremaine
Editorial: Rock Paper Scissors
Editor: Neil Meiklejohn
Log in or register to post comments

Highest Rated

BAdsoftheworld's picture

Cool

BAdsoftheworld
Activity Score 3519
kleenex's picture

hahha good fun.

kleenex
Activity Score 58793
Web Designer/Developer
mattimusj's picture

Nice

mattimusj
Activity Score 34
BAdsoftheworld's picture

Cool

BAdsoftheworld
Activity Score 3519
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement