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Zika, Dengue, Malaria

Agency Network: 
Published/Aired: 
January 2017

Description

Around the world and in India millions are affected by mosquito borne diseases like Dengue, Malaria and Zika each day. As a smart and simple solution to this, Good Knight Fast Card came up with India’s 1st paper based repellent which you simply need to fold and light up. To bring alive the product’s super-fast and super-easy action in a uniquely creative and effective way, we chose something as smart and engaging - Animated GIFs, to help win the war against these diseases.

Digital advertisement created by JWT, India for Good Knight, within the category: Pharmaceutical.

Advertising Agency: JWT, Kolkata, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Arjun Mukherjee
Creative Directors: Diptanshu Roy, Nabendu Saha
Typography: Diptanshu Roy, Nabendu Saha
Copywriters: Arjun Mukherjee, Anurag Acharya
Animator: Pallab Gayen
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