Princess Machine

November 2013

Part of Collection


GoldieBlox, the toy company out to inspire the next generation of female engineers and builders, wondered what they could do to showcase the inventive power that girls have. So, they recruited three young girls, The Academy's Sean Pecknold and Brett Doar, the man behind the OK Go! famous Rube Goldberg machine, to turn an average home into a massive, magical contraption.

Production Company: The Academy
Director: Sean Pecknold
Co-Director: Zia Mohajerjasbi
Executive Producer: Harry Calbom
Production Designer: Jason Puccinelli
Editor: James Lipetzky / Foundation Content
Assistant Editor: Jesse Richard
Post Producer: Stacy Paris
Line Producer: Mark Campbell
Production Supervisor: Sarah Archuleta
Steadicam: Ari Robbins
Art Director: Canh Nguyen
Gaffer: Osha Mattei
Key Grip: Michael Moeller
Swing: Bobby Bradshaw
Prop Master: Eric Lathrop
Art Intern: Chris Hannemann
Stylest: Alina Harden
Location Manager: John Schaunessy
Music: Pico Sound
Animation: Ed Skudder, Lynn Wang, Mike Holm
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GrumpyArtDirector's picture

Rube Goldberg machines are getting kind of old, but it's a likeable brand and a great use of that song, so it's hard not to like it.

Activity Score 858
Art Director
61designstreet's picture


Activity Score 247
Web Designer/Developer |

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