Agency Network: 
February 2011
Goldbach Media:  PocketCD App
Goldbach Media Digital Ad -  PocketCD App


Creatives always have the same problem: is an idea really good, or should it land in the trash can? Stop relying on your gut feeling, speak your idea into the Pocket CD, and get an instant idea evaluation. You record your idea into your iPhone and then hold the phone over your head. After a few seconds of "processing" you either get a bright lit light bulb (a good idea) or an unlit lightbulb (a bad idea). More of a fun app then a serious one.

Digital advertisement created by Leo Burnett, Switzerland for Goldbach Media, within the category: Professional Services.

URL to download the app:
Advertising Agency:">Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Executive Creative Director: Martin Spillmann
Creative Directors: Dan Strasser, Patrick Suter
Art Director: Oli Kreienbuehl
Copywriter: Reto Vogler
Photographer: Oliver Nanzig
Accounts: Rebecca Krausse, Nora Urscheler
Programming: Goldbach Mobile
Log in to post comments
jackmancer2017's picture

The description says: "More of a fun app then a serious one."

I can see why it's not a serious one but I can't really see what's fun about this.

Ron Burgundy's picture

where do these ideas go after you hit the enter button?


Ron Burgundy
Activity Score 1626
Art Director at Southern California
Martijn's picture

They probably didn't test this idea...

Activity Score 1876
Copywriter at nurun |

slimmy's picture

Replaced my CD with this. Does a better job.

Activity Score 51
Art Director
Featured Content

Latest Collections