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Agency Network: 
Published/Aired: 
February 2011
Goldbach Media:  PocketCD App
Goldbach Media Digital Ad -  PocketCD App

Description

Creatives always have the same problem: is an idea really good, or should it land in the trash can? Stop relying on your gut feeling, speak your idea into the Pocket CD, and get an instant idea evaluation. You record your idea into your iPhone and then hold the phone over your head. After a few seconds of "processing" you either get a bright lit light bulb (a good idea) or an unlit lightbulb (a bad idea). More of a fun app then a serious one.

Digital advertisement created by Leo Burnett, Switzerland for Goldbach Media, within the category: Professional Services.

URL to download the app: http://itunes.apple.com/us/app/pocket-cd/id411674963?mt=8
Advertising Agency: http://sflb.ch">Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Executive Creative Director: Martin Spillmann
Creative Directors: Dan Strasser, Patrick Suter
Art Director: Oli Kreienbuehl
Copywriter: Reto Vogler
Photographer: Oliver Nanzig
Accounts: Rebecca Krausse, Nora Urscheler
Programming: Goldbach Mobile
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jackmancer2017's picture

The description says: "More of a fun app then a serious one."

I can see why it's not a serious one but I can't really see what's fun about this.

jackmancer2017
Ron Burgundy's picture

where do these ideas go after you hit the enter button?

:::::sinister::::::

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Martijn's picture

They probably didn't test this idea...

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

slimmy's picture

Replaced my CD with this. Does a better job.

slimmy
Activity Score 51
Art Director
thedesignaddict's picture

Utter waste of time. Get back to work.

thedesignaddict
Activity Score 5403
Art Director at Freelance
CuriousPencil's picture

+ 1.

You sound like an angry pair of bearded glasses, nice one.

CuriousPencil
Activity Score 4225
Copywriter
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