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Mobile Checkin

Agency Network: 
Published/Aired: 
December 2010

Description

earlier check-in via iPhone or cellphone.

cellphone number on the banner. Then you received a call and a voice gave
you the flight instructions. To control Gol's airplane, you use the numbers
on your cellphone that worked as a remote control. You could fly over the
company destinations making maneuvers like dives and loops while you checked
tickets special rates.

Results: The ad remained on air for 5 days and had an average of 2500 calls per day.

Digital advertisement created by BBDO, Brazil for Gol Airlines, within the category: Transport.

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morse's picture

Very nice idea, I would try this.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

lalmadv's picture

Me too.

lalmadv
Activity Score 78
Copywriter
Glut's picture

pure interaction. Sure during public transportation will get it high point.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
antoniobac's picture

seems like lots of fun and it gets you to explore the webpage and the destinations. pretty cool and complete piece to me.

antoniobac
Activity Score 192
PUCP
luispiter's picture

good concept... and the idea

luispiter
Activity Score 2756
comunication
Vingy's picture

This looks great, a nice and very clever way to get the people to visit the web page

Vingy
Activity Score 474
Copywriter at Advance
jackblack's picture

Nice one.

jackblack
Activity Score 2363
Art Director
Nude Copy's picture

i am ok if it worked

Nude Copy
Activity Score 1054
Copywriter at India
Siminovitz's picture

It makes no sense !? Why should you use your mobilephone instead of the keyboard controls ? For smartphone users this would suck donkey-ass and I can't ever see the reason for integreting mobilephones into this concept

Siminovitz
Activity Score 19
sirvan's picture

It's to communicate the fact that you can book flights, check in, and check on arrival status on your mobile. Good connection, actually.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Siminovitz's picture

Well, makes up for the reason I'll give you that, but using it would still be a pain in the ass

Siminovitz
Activity Score 19
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