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Wonder Awaits

Agency Network: 
Published/Aired: 
September 2019
Godiva: Wonder Awaits
Godiva: Wonder Awaits
Godiva Digital Ad - Wonder Awaits
Godiva Digital Ad - Wonder Awaits

Description

Godiva launches a modern campaign that instils wonder into the everyday through innovative chocolate storytelling. The Graft’s Vicky Lawton, shoots Godiva into the realm of fresh narrative storytelling with 5 films and stills to match, that depict the empowering love affair of Mimi and Pierre. Full of personality and playful curiosity, the campaign translates the-all- encompassing experience of Godiva chocolate, with a nod to the brand’s father, Pierre Draps and his wife. With all the style and expertise of Lawton’s film-making, it transports us to a luxurious world. One where gold is the go-to hue and tongue-curling deliciousness is on the menu. But with the aspirational comes tangible charm too. Capturing exciting visuals and nuanced performances, Lawton throws out the traditional chocolate ad rule book for something bold and refreshing that will keep you guessing until the closing frame. “Working with Creative Director Ruth Boulter and her creative team at McCann was an incredible experience. The project was a delight from start to finish, a visual treat and totally delicious. Perfecting the transition from reality to Pierre’s chocolate world was a fantastic process, from the intricate lighting of DOP Tony C Miller and beautiful production design from Joseph Bennett” Vicky Lawton.

Digital advertisement created by McCann, United Kingdom for Godiva, within the category: Confectionery, Snacks.

Advertising Agency: McCann, London, UK
Agency: Www.mccannlondon.com
Director: Vicky Lawton For The Graft
Art Director: Theo Dufay
Creative: Helana Palsmaekers
Creative: Ben Conway
Account Director: Mel Caplan
Agency Producer: Rebecca Wilford
Production Company: The Graft
Dop: Tony Miller
Edit House: Final Cut
Stylist: Anna Hughes Chamberlain
Editor: Amanda James
Edit Producer: Nikki Porter
The Graft Executive Global Producer: Nicola Kenney
Executive Producer: Beth Montague
Producer: Blair Smith
1st AD: Elaine MacKenzie
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