Balls of Pride

Agency Network: 
April 2011


Straight men avoid publicly stating that they’re pro-gay for various reasons. Our idea is to have their girlfriends do it for them. That makes them pro-gay and unquestionably straight at the same time.

This ad was created by an art student for a hypothetical project. The ad and project are not associated or endorsed by the Gay & Lesbian Alliance Against Defamation (GLAAD).

Digital advertisement created by Miami Ad School, United States for GLAAD, within the category: Public Interest, NGO.

Advertising School: Miami Ad School New York, USA
Art Directors: Matilda Kahl, Emil Tiismann
Copywriter: Jacob Sempler
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Highest Rated

RonVerse's picture

i thought it was cool, it's a good campaign imo. great way to target straight men to be more outgoing about being pro-gay

Activity Score 207
morse's picture

This is gay. A real man is not shy to admit he's ok with gays. Those picts of guys with their girlfriends are ridiculous. Also, the campaign isn't particularly fun or something I would share. I think this is a fail, but the logo which is cool. What do you straight guys think?

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

arthor's picture

So they spent 2 weeks on the video and 10 minutes on the idea... cool.

Activity Score 513
matks's picture

At Miami they teach you how to present your work. And that's a home work well done.

Activity Score 482
atb2005's picture

Initially I didn't quite get it.. Then I thought it was sort of entertaining. Now, I am with Arthor. This won't do anything to advance gay rights. In fact, the logo itself is a bit of a joke (rubber balls or testicles?).

Activity Score 13557
Ron Burgundy's picture

good for Miami Ad School for bringing attention to the gay rights , regardless of whether you think this idea has balls...pun intended..., but on the other side I agree with atb2005, kinda makes the cause a joke...IDK we'll see, love to see a vid of the event

Ron Burgundy
Activity Score 1630
Art Director at Southern California
sergeo_syd's picture

“Balls of Pride”, that pretty good. Just like George Michael.

Activity Score 595
Production Manager at | - Film Production Management

RonVerse's picture

i thought it was cool, it's a good campaign imo. great way to target straight men to be more outgoing about being pro-gay

Activity Score 207
Prof's picture

horribly patronizing and this smug writing made me hate stuff instantly. and if you need 1minute to explain WHY you used girlfriends to make this idea work, then you have a problem. plus i got bored after 1min. way to make a 3min case film with barely any content...

Activity Score 1449
Copywriter |

Quite really.

Nicholas Proctor's picture

What if your single? Then this idea doesn't work!
I agree with atb2005 - the logo defiantly looks like a pair of large testicles.

Nicholas Proctor
Activity Score 7
Somerset College of Arts and Technology
wing2aska's picture

Well, actually, you're right. They are testicles. All the male creatures in my office see them that way.

Activity Score 58
gioborde's picture

I dont think its bad at all, theres defeniteley an idea here. If it may or not work to the target, the initiative is quite good.

Activity Score 1385
Art Director at LEO BURNETT |


Ivancette's picture

The idea of putting straight men suporting the gay community its really good. Nice work and thinking for school work

Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

ABBI89's picture

the insight is great!

Activity Score 17
Art Director at Miami
meokhan's picture

i thing idea is good

Activity Score 50
pakistan sind jamshoro cead
smeeingamarie's picture

Wow. Surprisingly negative feedback for such a positive campaign. It was obviously tongue in cheek and was poking fun at overly 'hetero' males as opposed to the gay community.

Activity Score 2
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