Agency Network: 
Published/Aired: 
September 2014

Description

Digital advertisement created by Grey, United States for Gillette, within the category: Health.

Advertising Agency: Grey, New York, USA
Brand Agency Lead: Debby Reiner
Senior Vice President / Account Director: Sarah Beaumont
Account Director: Elizabeth Gilchrist
Account Supervisors: Thomas Ghiden, Katie Stirn
Account Executive: John Nelson
Executive Strategy Director: Howard Roberts
Cinematographer: Zach Mulligan
Composer: Ryan Lott
Production Company: 1st Avenue Machine
President / Global Chief Creative Officer: Tor Myhren
Group Creative Directors: Jeff Stamp, Leo Savage
Associate Creative Directors: Lance Parrish, Steve Nathans
Copywriter: Nick Terzip
Director: Asif Mian / 1st Avenue Machine
Editor: Akiko Ikawaka / Cut + Run
Executive Producer: James McPherson
Mix: Heard City, Phil Loeb
Music Producer: Zachary Pollakoff
Film Producer: Katy Fuoco
Assistant Film Producer: Megan Swan
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kurtberengeiger's picture

At least it stands out in the category

kurtberengeiger
Activity Score 7323
Copywriter
kleenex's picture

I agree, but do not see it as a viral piece of media though...

kleenex
Activity Score 57895
Web Designer/Developer
Manuja Kodikara's picture

nice piece of music... but what a waste of money

Manuja Kodikara
Activity Score 1508
Creative Director at ABS | Gardner Dixon Hall International |

-eM Kay-

damnson's picture

It's a nice idea, but it has no viral power whatsoever.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Marcao's picture

Brand association is pretty weak. And the power of the Flexball doesn't really come through too; I could build another contraption designed to hold normal razors which hit the piano keys as intended.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Elias Önder's picture

wow, that was weak

Elias Önder
Activity Score 481
Copywriter
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