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School: 
Published/Aired: 
October 2017

Description

Getty Images came up with GettyGood that creates thousands of advertisement a week for minor NGOs with AI image recognition technology.

It will help minor NGOs to get the exposure they desperately need without spending a fortune and even encourage people to donate to the minor NGOs.

Digital advertisement created by SVA, United States for Getty Images, within the category: Professional Services.

Advertising School: School of Visual Arts, New York, United States
Creative Director: Thomas Shim
Art Directors: Bowook Yoon, Ha Jung Song
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Highest Rated

Daniiib's picture

GREAT!

Daniiib
Activity Score 3
bryan0@gail.com's picture

Yeah

bryan0@gail.com
Daniiib's picture

GREAT!

Daniiib
Activity Score 3
Aiken Conrad's picture

excellent work!

Aiken Conrad
Activity Score 31
Art Director
Fran Luckin's picture

It's an interesting idea. I like the donation mechanism. You just have to be very careful with algorithms because they can go horribly wrong, as this example shows:
https://boingboing.net/2013/03/02/how-an-algorithm-came-up-with.html
So the campaign would have to be monitored by someone.

Fran Luckin
Activity Score 17
Chief Creative Officer at Grey Africa
Swati Bhattacharya's picture

very very cool.so jealous i didnt think of it!!!!!!
i work for ngo's and often we cant afford the photos we really need for campaigns.pretty cool.

Swati Bhattacharya
Activity Score 11
Chief Creative Officer at FCB Ulka
Charlie Wilson's picture

This is a great idea.

Make it happen.

(Just ensure that someone's checking how they turn out as it's bound to go wrong and that could do more harm than good!)

Charlie Wilson
Activity Score 11
Chief Creative Officer at OgilvyOne Worldwide
jana.savic@mccann.co.rs's picture

Love it. Smart media thinking. Now, the hardest part: do it. Well done and good luck!

jana.savic@mcca...
Activity Score 11
Creative Director at McCann Belgrade
Corey Cruz's picture

Interesting media idea. Pointing out that it shows up in Google Image Search ensures that it's not just Getty-trawling creatives who end up seeing the watermarked images. The proposed AI is a nice adjunct to Getty's editorial team that currently tags each photo. Hope you can make it happen.

Corey Cruz
Activity Score 8
Regional Creative Director - APAC at Digitas
Gaaby's picture

Great visuals, but the background music was so loud and disruptive.

Gaaby
Activity Score 2
General Manager at AdGhana
James.s's picture

Winner.

James.s
Activity Score 28
Creative Director at DDB
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