GE Healthcare set out to change the healthcare industry, with the help of the industrial internet, so they launched the greatest recruitment campaign of the year. Our task was to find over a 100 developers. We know that they are avid gamers, so we created Bitfection, a pro-level healing game with a special award: a job offer from GE Healthcare. The players had to navigate a dozen of nanorobots using only Java codes, in order find and identify sick pixel groups on a medical record. The campaign was highly successful: we recruited more than a 140 developers.
Digital advertisement created by Laboratory, Hungary for General Electric, within the category: Electronics, Technology.