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Fast Forward - Going up

Campaign
Agency Network: 
Published/Aired: 
March 2016

Description

How do you keep people from hating a pre-roll ad they’re forced to watch to the end? Simple. You fast-forward through it. We created four :15 pre-roll ads that do just that. Each ad begins in a mundane situation then fast-forwards ahead to something much more unexpected. At the end, you can click to watch the unabridged version of the ad and see what you missed. The goal is to take the most annoying 15 seconds in advertising and turn it into something so disruptive and entertaining, you’d actually choose to watch more.

Digital advertisement created by The Martin Agency, United States for Geico, within the category: Electronics, Technology.

Advertising Agency: The Martin Agency, New York, USA
Chief Creative Officer: Joe Alexander
Group Creative Directors: Steve Bassett, Wade Alger
Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Account Executive: Allison Hensley
Account Coordinator: Allie Waller
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Project Manager: Karen McEwen
Production Company: Furlined
Director: Nick Ball
President: Diane McArter
Senior Executive Producer: David Thorne
Executive Producer: David Richards
Producer: Jason Gilbert
Editorial Company: Cut + Run
Executive Producer: Carr Schilling
Producer: Annabelle Dunbar-Whittaker
Editor: Frank Effron
Assistant Editor: Brian Meagher
Telecine: MPC
Colorist: Ricky Gausis
Animation / VFX: MPC
Executive Producer: Lexi Stern
Senior Producer: Juliet Tierney
Production Coordinator: Valentina Cokonis
Line Producer: Deepanjali Singh
VFX Supervisor: Gizmo Rivera
VFX Supervisor / Nuke Lead: Jim Spratling
Comp / Prep Lead: Avinash Bhandary
Roto Lead: Sivakumar R
Music: Black Iris
Executive Producer: Jon Spencer
Senior Producer: Amanda Patterson
Executive Creative Director: Justin Bailey
Creative Director: Rich Stine
Composer: Justin Bailey
Audio Post Company: Rainmaker Studios
Engineer / Mixer: Jeff McManus, Mike O’Connor
Group Account Director: Brad Higdon
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CrackerJackFlash's picture

I like the new direc...

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

kleenex's picture

I disagree here. This is worse than then the other short ad idea concept they tried.

kleenex
Activity Score 58797
Web Designer/Developer
Calvinxyc's picture

5 stars to me, good way of thinking, but the long videos are boring

Calvinxyc
Activity Score 683
Planner
sacrilegend's picture

Was never once inclined to watch the rest of the ads. The abridged versions are dull enough.

sacrilegend
Activity Score 3394
Copywriter
BAdsoftheworld's picture

Short versions are fun.

BAdsoftheworld
Activity Score 3519
bobafett's picture

pretty good, but not better than the skip ad campaign.

bobafett
Activity Score 2322
Chief Creative Officer
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